Online Marketing For Water Damage Restoration Companies

Online Marketing For Water Damage Restoration Companies

online marketing for water damage restoration businessesOnline marketing is one of the best ways for growing water damage restoration companies to acquire new business. Outside of referrals and branding, it is going to be your #1 source of leads. Each year the volume of online searches pertaining to water damage restoration are climbing, while searches in other places like the phone book are declining, and this is a well documented fact. Not having a website or online presence at all can definitely hurt your business. In today’s marketplace, it is expected that you have a user friendly website for your brand, at the very least.

Fresh customers need to be acquired on a daily basis, and there is no better way than to have those customers find you! Think about your own habits, if you have a problem and you don’t already have someone in mind to help you solve that problem, where do you go? You are probably thinking Google…and you would be right. Every single month thousands of people are searching online for exactly what you are offering. Getting in front of potential clients in the form of Search Engine Optimization is crucial if you want to stand out from your competition.

The most commonly searched terms pertaining to restoration services are water damage, water damage restoration, fire damage, fire damage restoration, disaster clean up, mold remediation and a handful more!

 

How Search Engine Optimization for Water Damage Companies work

This particular type of advertising works by targeting web searchers who visit search engines like Google, Yahoo, and Bing to find the very services that your company provides. For visitors to find what they are looking for, they type certain keywords into these search engines. For example, someone in your area may be looking for water damage restoration; they might type in something like “water damage restoration + your area”. As an immediate result, the search engine of their choice will spit out the most relevant websites that fits that category. The job of a search engine optimization company is to make your website the most relevant page for the most highly searched keywords with buyer intent.

The world of online marketing is constantly changing, and it will be worth it to hire a professional to handle this aspect of your business. Make sure you choose someone who has experience in your industry, and has a track record of ranking water damage companies at the top of Google, Yahoo, and Bing. Additionally, make sure that they will be able to build you a website that conveys the message of your business. It is not enough to simply rank a website on google. Once a potential client arrives at your site, they need to be convinced that you are the best company for the job.

Online marketing will be a crucial part in building your business, and should not be overlooked. With a quality SEO company backing you, you should be able to see a substantial ROI, especially in the industry of restoration services.

Domestic Violence Attorneys: What to Expect?

Domestic Violence Attorneys: What to Expect?

You have probably heard of the expression: “to save for a rainy day”. If you have been involved in a case of domestic violence, either as the victim, the offender or have been falsely accused, imagine that it is pouring out there. Overcoming a legal process involving domestic violence is not a simple issue, let alone without the proper counseling. This is why looking for the assistance of a domestic violence attorney is vital to ensure future life quality.

Defining the Crime

Since many events can be considered as being a part of domestic violence, having an expert to illuminate you can be crucial at this point. Most people, including both victims and offenders, fail to recognize certain events as being part of domestic violence mainly due to their lack of experience.

Finding the Right Lawyer

Even when a lawyer may be fully-certified and trained, this does not make them fit to carry out a process of domestic violence. There are many online legal services that list all top family lawyers available near your home. These services may come in handy if you have not been referred to any legal practitioner, yet. A domestic violence attorney will help you to plan your future life, to make a new start, to get back the money you may have lost, or to be freed from false accusations.

Quick Guide to Finding the Right Domestic Violence Attorney:

Even when you are desperate and feel the urge to get this issue over with, you will need to keep a cool head –or have someone else keep it for you- in order to come up with the best possible solution. There are some basic aspects you should take into account before making your final choice.

Residence: Even if an attorney is advertised as being highly efficient, if he lives in a far-away place, he may not be the right one for you. Apart from being conveniently located, the attorney should be able to be where and when he needs to be. Finally, a local lawyers may be better acquainted with legal processes, local regulations and eventually, know the judges involved in the case.

Cost: This is perhaps one of the most sensitive issues concerning domestic violence. It has been said over and again that there is no telling how much a domestic violence attorney may cost. But that may be not entirely true. Looking for a lawyer that charges you a flat free will turn out to be more affordable than paying one by the hour. Despite rumors, you have a right to ask your lawyer to estimate an average cost, even when there may be eventual last-minute adjustments.

Credentials and Certification: Needless is to say that your case, just like most others, need to be experienced. Asking these types of questions may help: how long has the lawyer been in practice? What do former clients think of them? Look for fully-certified attorneys that have been involved with domestic abuse for some time.

Comfort and Rapport: If you don’t feel comfortable speaking to your lawyer about certain issues, then this is not the right professional for you. If you are the victim, you should be able to share details that are essential for the legal process.

Build to Convert or your SEO is for Not

Build to Convert or your SEO is for Not

conversion rateSEO without a properly converting website is like running your Porsche GTS on Yugo donuts. Don’t get the car analogy? That’s ok, the rest of this will still make sense to you.

So, let me guess. You are getting plenty of website traffic, but you are wondering why your website is not driving more leads. Let me start by telling you, you are not alone. Thousands of websites launch every day with the intent of driving more leads, only to find that the site is pretty, yet doesn’t do bupkiss for your business.

Usually there are one of two core reasons causing this: (sometimes it’s both)

  • Your website is not optimized for buyer intent traffic.
  • Your website is not built to differentiate you from your competitors.

In this article, we will take a closer look at both scenarios in an attempt to help you identify and resolve either situation:

Your website is not optimized for buyer intent traffic:

“Buyer Intent” – what does that mean? Simply put, you need to assure that the traffic you are going after is looking for the service you offer. You don’t just want to show up for people doing general research on your product or service, you want to assure that the folks who are laying their eyeballs on your business are looking to hire you. If they don’t want to hire you, then they are not a buyer. Yes, it sounds very elementary, but it is true. Check your keywords. Do your website keywords provide info on general research, or do they speak to a buyer? If you are a CPA, do you talk about “accounting” or “accountant”? “Accounting” probably drives a lot of traffic doing research. Perhaps a college student is writing a term-paper on accounting principles and your website talks a lot about GAAP. Wouldn’t it be better to speak about your services as an accountant, versus your accounting services? Both are essentially the same thing, but to a search engine, or a searcher online, they could mean the difference between a person looking for you, or just looking for information about your services. Not to sound callous, but do you really care if you cater to the research crowd. You probably don’t, you just want the lead to come in to hopefully add another client to your roster. The nuances of the keywords you go after can make all the difference in the world. Buyer intent should be present in every keyword you spend SEO money on.

Your website is not built to differentiate you from your competitors.

Let’s assume for a second, you are going after buyer intent keywords, yet you are still not getting any leads. You see a solid stream of traffic on the website and see them clicking around on the website, but the phone just isn’t ringing. There may be a second problem you may be facing. Perhaps your website is designed to be too informative. Yup, that can easily happen. You are telling visitors all the things they already know. You are an accountant. You provide accounting services. You do what every other accountant does. Well, if I’m the end user and I don’t see a fundamental way of how you are different from a competitor, then I have no way to disseminate whether you should be hired, or whether I should hire the guy on the website one click down. The worst thing you can do to your business is to turn it into a commodity because nine times out of ten, those business land in the commodity graveyard. Your home page needs to tell the visitor how you are different and then explain why you are the best solution to the end-users need. Don’t have the answer for that one? Not sure what you could do to make yourself different? Simple solution: Go ask your existing customers and friends. Tell them you are afraid of being a commodity and ask them for advice on how to differentiate yourself from the rest of the crowd. Become the purple cow.

Landscaping in Orlando – too much choice?

Landscaping in Orlando – too much choice?

orland-landscapeYou don’t have to do more than a preliminary search of google to notice the abundance of options you have for landscape design in Orlando, Florida. The sunshine state is famous for its agreeable climate and this also transfers into some of the more spectacular gardens seen anywhere in the world.

The sun shines almost every day of the year and the consistency in temperature and sunlight means that the plants do not get battered by cold and the wind in the less warm months. It is a perfect place for a perfect garden.

The two costs to consider

In terms of cost, there are a couple of things to consider. Firstly, the initial cost in getting your garden landscaped. Depending on how ambitious your plans are and how big your garden is, this figure varies so much that it is unwise even to give a rough estimate. However, before committing to any work, all reputable companies will happily give you an estimate of what the work will cost.

The second thing to consider is the maintenance cost once the work has been completed. Unless you are hoping to do the work yourself – and many do – there is a maintenance fee. If you have a pool for example, the maintenance is somewhere between $75-125 per month. For a lawn service, it could be as reasonable as $30 per fortnight.

It is always best to approach landscapers with a clear (or as clear as possible) idea as to what you want. With no direction, landscapers have been known to add lots of aspects which could seriously increase the price! Once you have a rough design in your mind, it will be a lot easier for that idea to turn into a reality.

What are some choices?

Depending on your ambition will probably decide who is the right landscaper for you although almost all of them are very competent in the main areas. For something of the highest quality, a company like Greener Industries create some really breathtaking designs. Many of their designs include extravagant pools and Jacuzzis. Their focus is probably more on this type of design rather than a classic garden.

Your yard should be something that you feel comfortable in and proud of. Employing the help of experienced professionals to transform your yard into the landscape you dreamed of is something very possible in Orlando. There are lots of options to choose from and this article has outlined just a couple. Once completed, enjoy your new landscaped lawn!

Top 15 Ways to build your Law Practice

Top 15 Ways to build your Law Practice

  1. Forget about just working her. You need to get out and let people know that you exist. Simply sitting behind your desk isn’t going to get you squat. That’s like expecting to get dates, when you sit on your couch at home.
  2. Use referrals to drive your business. Every day, you should reach out to three sources to help you bring more business. That starts building very quickly, because if you do it right, you’ll easily have a dozen sources by the end of the week.
  3. If you drive referral marketing, set a goal to go to lunch with referral sources at least three time per week. Do it more often if you can.
  4. If you have the time to blog, which initially you should, get to writing. Quality content on the web is king. I have a section on my website dedicated specifically to my DUI Attorney Law Practice in Orlando.
  5. Use them, but don’t just send out cards like all of the other law firms. Do something special. Even if you end up mailing to a smaller list of people. Perhaps you even want to ;ick your own holiday, something that is not one of the major ones. Whatever you pick, go for quality and be authentic.
  6. Every law firm is different. Not just who you are trying to target, but also what you are trying to say. Even the same types of law firms can have different messages in different markets. I’m a DUI Lawyer in Olrando. I bet if you were in Atlanta or NYC, your competition would be much different. You need to take that into account. Make sure you end up concentrating what you have to say.
  7. Much of your business can come from peer referrals. Make a valiant effort to promote yourself within the legal community. A great way to do this is to have a quarterly lunch or dinner function. It doesn’t have to be expensive. Appetizers with little legal inscriptions are great.
  8. When marketing yourself to your peers, don’t take yourself too serious. Try to approach everything with a can do attitude, but try to keep things on the light side as well.
  9. Decision-makers. Often you are faced with the situation of who to market to in a specific company. Use tools like LinkedIn and Twitter to see if you can figure out who the best approachable person is. It’s never the front-desk girl.
  10. Community Involvement. CI is always a great way to get out into the community. I don’t suggest you start sponsoring events like crazy, but you can think about sponsoring a little league, or join your local Rotary club.
  11. Cross-Connect. If you have someone who is in need of another service, make an effort ot connect them. Sooner or later they will need you and then you will be remembered because you have already built value in the relationship, because you helped them.
  12. Keep your marketing real. Do brand yourself as a person you are not. Be authentic in your actions. People buy with emotion and then justify the purchase with logic. You are no exception.
  13. For the love of god, if you put up another “lawyer” billboard with you smiling (or not smiling) face on it telling people how great you are, then you deserve to be taken for a financial beating. Only run billboards to brand your law practice. Don’t even expect to get any leads off it.
  14. Get real about your online presence. Run quality SEO. Provide great content that allows people to understand that you know your field. Always sell on trust. Use the web to do just that.
  15. Do not subscribe to the “law firm” only web marketing companies. You know, the ones with the big directories and the big price tags. All you’ll get is a big bill every month. You money is better spent hiring a knowledgeable seo agency that will drive your website to the top.