Online marketing is one of the best ways for growing water damage restoration companies to acquire new business. Outside of referrals and branding, it is going to be your #1 source of leads. Each year the volume of online searches pertaining to water damage restoration are climbing, while searches in other places like the phone book are declining, and this is a well documented fact. Not having a website or online presence at all can definitely hurt your business. In today’s marketplace, it is expected that you have a user friendly website for your brand, at the very least.
Fresh customers need to be acquired on a daily basis, and there is no better way than to have those customers find you! Think about your own habits, if you have a problem and you don’t already have someone in mind to help you solve that problem, where do you go? You are probably thinking Google…and you would be right. Every single month thousands of people are searching online for exactly what you are offering. Getting in front of potential clients in the form of Search Engine Optimization is crucial if you want to stand out from your competition.
The most commonly searched terms pertaining to restoration services are water damage, water damage restoration, fire damage, fire damage restoration, disaster clean up, mold remediation and a handful more!
How Search Engine Optimization for Water Damage Companies work
This particular type of advertising works by targeting web searchers who visit search engines like Google, Yahoo, and Bing to find the very services that your company provides. For visitors to find what they are looking for, they type certain keywords into these search engines. For example, someone in your area may be looking for water damage restoration; they might type in something like “water damage restoration + your area”. As an immediate result, the search engine of their choice will spit out the most relevant websites that fits that category. The job of a search engine optimization company is to make your website the most relevant page for the most highly searched keywords with buyer intent.
The world of online marketing is constantly changing, and it will be worth it to hire a professional to handle this aspect of your business. Make sure you choose someone who has experience in your industry, and has a track record of ranking water damage companies at the top of Google, Yahoo, and Bing. Additionally, make sure that they will be able to build you a website that conveys the message of your business. It is not enough to simply rank a website on google. Once a potential client arrives at your site, they need to be convinced that you are the best company for the job.
Online marketing will be a crucial part in building your business, and should not be overlooked. With a quality SEO company backing you, you should be able to see a substantial ROI, especially in the industry of restoration services.